Here is one of my early photos. It displays a number of common product photo errors. Unlike a nice snapshot of a Sunday family picnic, you want only your basket to be the focus of attention. In this example it is hard to tell which basket you are supposed to look at let alone if you supposed to be looking at a photo of an antique quilt. So lesson one, a plain background is best and one or two baskets is probably best unless it is a set and then you have to be mindful of how you arrange the baskets.
I kept seeing professional basket photos that looked great, but it took awhile before I finally figured out why they were better than what I was getting back from the One Hour Photo (remember the days of film cameras). I finally realized that a plain background was going to get me one step closer to my goals. At first I had a big piece of neutral colored fabric that I would use as a backdrop, but that was a tad bit cumbersome to get setup. I was also limited to shooting indoors and my camera flash gave me terribly harsh shadows.
I eventually switched to a white paper background that was convenient to take outside and clip to the chain link fence. A nice slightly overcast day gave me the perfect shadows, but usually also meant rain was on its way so my photo shoots would often be abruptly cut short. A nice bright sunny day would work if there were big puffy clouds floating by. Unfortunately waiting for that perfect cloud to pass over the sun was a test of patience. Also my window of sun angle was only a couple hours a day, so trying to find the perfect weather on a free day around 1pm was not very easy.
Finally I set up a little photo studio in the basement that was relatively portable so it could be taken down and put up as needed. Wow, not being tied to the weather or time of day was soooooo nice. It was also much easier to shuttle baskets up and down the stairs instead of out into the yard. A true professional setup would cost a small fortune so I opted for the homemade version. Since I was going to be photographing indoors, no less in the basement, I knew I would have to use artificial lights. From my earlier experiments I knew that a flash wouldn't give me the results I was after. Fortunately from working with professional photographers at my day job I knew that strobes with large "soft boxes" would give me the nice soft light and shadows I desired. Unfortunately after a search on the internet I knew there was no way I could afford the lights let alone the soft boxes. So I dug around some more and found plans for homemade soft boxes, a few sheets of used foamcore board, some duct tape, white banner fabric, halogen work lights and a couple of old camera tripods picked up either out of the trash or at yard sales and I was ready to go. Below is my set up (minus the camera which I was using to take the photo).
To demonstrate why the soft boxes are so important here is what the photo would look like using the built-in camera flash.
While not horrible, the lighting is too harsh and the shadows are hard and don't help give you a sense of the shape of the basket.
The human eye is an incredible organ, it is able to automatically adjust for different levels of light, but did you know it is also able to auto white balance? Actually it is your brain that is doing the white balancing, so that when you look at something you know is supposed to be white your brain automatically adjusts for the color or quality of the light source. Your camera isn't so smart, so that is why under florescent lights people often look greenish or too yellow under regular incandescent bulbs. Case in point this is what my basket looks like under the halogen lights.
If you saw this background in person you would swear it was white, but that is just your fancy eye and brain doing some tricky white balancing.
Though some trial and error I was able to figure out how to manually set the camera to adjust for the color (or temperature in professional terms) of the light. The "tungsten" setting did a pretty good job of balancing the color and a minor adjustment in exposure and this is the resulting photo (my camera remembers my the last manual settings made so I never have to change anything).
This photo is about 75% complete. Since I am such a perfectionist I like to take the photo into Photoshop (thank God for digital photos) and do some minor tweaking. After making the background a bit brighter, cropping a bit tighter and cleaning up the edges of the shadow this is the resulting photo ready for posting on my website or printing in a brochure or flyer.